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Research papers

Virtual future: Real Life or fantasy

Virtual technologies are in a perpetual state of motion with new developments changing and evolving to create new and exciting possibilities. Get up to date on the latest technologies in common use (e.g., virtual shopping, virtual banking, virtual...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Andrew Reid, Matt Kleinschmit, Richard Rizzo
Company: Vision Critical
September 13, 2012
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Citation

Reid, Kleinschmit and Rizzo (2012a, September 13). Virtual future: Real Life or fantasy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/virtual-future-real-life-or-fantasy


Videos

Fishbowl

The central eastern European region is embracing the new innovations with two different speeds: on the one hand the region we are adopting the new technologies. On the other hand, there is still a need for traditional methods.This session aims to...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Author: Annelies Verhaeghe
Company: InSites Consulting
June 15, 2012
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Citation

Verhaeghe, A. (2012a, June 15). Fishbowl. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/fishbowl


Research papers

When tomorrow becomes today

This presentation opens the Digital-Innovation discussion, providing an overview of how new technologies, telecommunications and the internet are key to understanding the new research of this decade. Research today is reviewed, with its deficiencies,...

Catalogue: Latin America 2012: Uncovering Opportunities
Author: Daniel Cunill
May 3, 2012
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Citation

Cunill, D. (2012a, May 03). When tomorrow becomes today. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-tomorrow-becomes-today


Research papers

Time is of the essence

The mobile research 'revolution' is not near. It's here. And given the extreme pace of technology, and its effect on consumers and thus on research, ignoring it is a risky prospect, particularly for suppliers who will need to invest in technology and...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Author: Adhil Patel
Company: KANTAR TNS Malaysia
October 26, 2011
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Citation

Patel, A. (2011a, October 26). Time is of the essence. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/time-is-of-the-essence


Research papers

Facial imaging

Facial Imaging is sophisticated software driven technology that makes possible the automated recognition of emotional response to marketing stimuli. The paper shows both the richness of results derived from such studies and the potential in terms of...

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research
Authors: Tim Llewellyn, Matteo Sorci, David McCallum
Company: Inviso GmbH
October 26, 2011
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Citation

Llewellyn, Sorci and McCallum (2011a, October 26). Facial imaging. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/facial-imaging


Research papers

Evolving better concepts

Monadic concept testing is an essential tool in phase gate processes to weed out risky product launches. As an optimization tool, however, it suffers from measurement error, poor discrimination, and limited ability to test multiple variations. By...

Catalogue: Congress 2011: Impact
Authors: Kevin Karty, Erin Breland, Gemma Tyson, Michelle Gansle
Company: Affinnova
September 18, 2011
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Citation

Karty, Breland, Tyson and Gansle (2011a, September 18). Evolving better concepts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evolving-better-concepts


Research papers

Engage, inspire, act

Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such...

Catalogue: Congress 2011: Impact
Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues
Companies: InSites Consulting, Unilever
September 18, 2011
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Citation

Knoops, Schillewaert, De Ruyck, Coenen and Rodrigues (2011a, September 18). Engage, inspire, act. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/engage-inspire-act


Research reports

ESOMAR guideline for online research

While many of the technical and methodological issues involved in internet research have been clarified since this Guideline was last updated in 2005, the international legal framework governing the internet is still evolving meaning that online...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
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Citation

B.V., E. (2011a, June 15). ESOMAR guideline for online research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/esomar-guideline-for-online-research-


Research papers

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001
Author: John S. Pawle
Company: QRi Consulting Ltd.
February 11, 2011
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Citation

Pawle, J. S. (2011a, February 11). Using web research technology to accelerate innovation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-web-research-technology-to-accelerate-innovation